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| Testing Is The Most Important Way To Be A Smart Survivor! |
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Mateen writes, "The Only True Measure Of Your Idea Is…"
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TEST, TEST, TEST! The importance of this topic cannot be stressed enough. You must develop a mentality to always test everything you do, before rolling out in a big way. I have seen numerous cases where a business owner or professional has "THE GREATEST IDEA EVER IN THE HISTORY OF MANKIND!" You know the idea. You have probably had it yourself. The one brainstorm that will end your financial problems overnight. It could be a seminar, or a TV ad, or a direct mail piece, or brochure, or whatever. You just know that it is going to be a winner! How do you know this?
Well, first of all, your spouse agrees with you that the idea is tremendous. When you bring it to the office and share it with some coworkers, they also agree that you have a winner. Everyone you talk to sees that you will be retiring in the next few months.
You then decide to get things moving. The advertising people are brought in. The graphic artist is hired, and the printer is contacted. All the steps are falling into place. You have spent a pretty hefty chunk of dough, but it will be worth it. This is the break you have always been waiting for! Finally, the deal is in gear. Things are going to explode. And you wait. And wait some more. Nothing. Nothing is happening. What is going on? Two days later, you are very depressed. The whole thing was a big disaster. All that money down the tubes. What went wrong? Everyone agreed that this was a big winner. How could this happen? Sound familiar? What went wrong here was not the idea or the actions taken. The problem was very simple, yet something that people ignore over and over again.
PRECONCEIVED NOTIONS AND BLIND FAITH IN "EVERYBODY’S" OPINION! You see, the fact that you and "everybody" think that this idea is a stroke of genius is basically irrelevant. You and your sounding boards may be well intentioned, but there can be no validity placed on your opinions. The only way to know for sure is to do a test. A small test, yet big enough to see if your idea has the slightest bit of merit.
One more point about this type of advertising we’re talking about. I cannot guarantee you that every headline will work. But, I do guarantee that the direct response, emotional formulas we show you are the only ones proven to work, year-in and year-out, for over 100 years!
So, if one headline doesn't get it, you'll have to test until you find the one that does work. It is out there. I promise you that the emotional approach is the only one that has ever been proven to be successful! To summarize: Be creative and to take your ego out of the equation.
Testing is the most important way to be a smart survivor! Don't ever feel like something is a failure if it doesn't work. No matter what you do, you're not seeing failure or success. You're just seeing results. Nothing more. Nothing less. Just results. If the results are bad, then you need to adjust what you're doing. If the results are good, then do more and bigger of the same thing!
The bottom line is this: The only true measure of your idea is what the market tells you with real, live testing! All the conjecture in the world will not replace a well-designed test! And testing with emotional direct response marketing increases your success rate than any other form of advertising!
Let me know what you think about this week’s article. Click on the link below to go to the "BYP Forums", go to “Business & Making Money” and express yourself.
BYP_Forums
About Mateen Ahmeen
Mateen Ahmeen operates a marketing and business opportunity website that provides marketing strategies for small and medium-sized businesses. Before starting his Internet business, he attended an accelerated manufacturing school for Mechanical Engineers and was employed as production control for Government Contracts. He also owned several business including a Hair Salon, a Photography & Concert entertainment business and now author. Mateen holds a certification in Business Computer Application Programs from DBT Technical School.
Contacting Him:
You can contact him by email at: Mateen@getrichgetpaid.com
Or by phone at: (215) 778-5449
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Posted on Jun 22, 2007 08:40am.
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