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| Why THEY Vote With Their Wallets And Credit Cards! |
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Mateen writes, "Make It Easy And Non-Threatening For People To Respond To Your Emotionally Driven…"
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Make It Easy And Non-Threatening For People To Respond To Your Emotionally Driven, Ads!
One of the most amazing things to me is how many advertisers make it hard to respond to your ads. With traditional, boring, cute and clever advertising, it’s rare indeed to have someone want to respond. But, on that rare occasion, you make it even harder for them to respond by doing things like not having a toll Free number they can call, or a 24 hour recorded message attached, and so on. Now, you may be thinking that you don’t need to get a number since your customers or clients or patients are local that may be true in some cases when your just beginning your marketing experiences, I too say make them pay for it and use a regular telephone line until you can afford to market the other way, however, other professional in the marketing arena due to their testing says, you think it isn’t worth the expense to pay the extra money for a toll free number. Guess what!
Real live testing has shown that virtually in all cases, where someone ran tests offering the exact same things in their ads, with the only difference being a toll free number versus a local number…the toll free number wins! And, when tests are done with the ads offering the exact same things except one has a plain toll free number and the other has a toll free 24 hour recorded message…the recorded message wins hands down, time after time.
Now, you may not like these results from real live tests. You may want it to be the way you want it to be. But life in business doesn’t work like that. What YOU think is absolutely irrelevant. What YOU respond to or do is absolutely irrelevant. All that matters is what real prospects and customers do in real situations, and they like to call toll free numbers and like the non-threatening aspect of 24 hour recorded messages. And since THEY vote with their wallets and credit cards, THEIR vote is the only one that counts! So think about this, the next time you’re wondering why you’re not as busy as you need to be!
About Mateen Ahmeen
Mateen Ahmeen operates a marketing and business opportunity website that provides marketing strategies for small and medium-sized businesses. Before starting his Internet business, he attended an accelerated manufacturing school for Mechanical Engineers and was employed as production control for Government Contracts. He also owned several business including a Hair Salon, a Photography & Concert entertainment business and now author. Mateen holds a certification in Business Computer Application Programs from DBT Technical School.
Contacting Him:
You can contact him by email at: Mateen@getrichgetpaid.com
Or by phone at: (215) 778-5449
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Posted on Sep 11, 2007 11:40am.
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