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| If It Looks Like Advertising, Most People Won't Read It! |
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Mateen writes, "News-Style Advertising Gets Up To 500% Greater Response Than Image Advertising? Yes, you read that right. It's a proven advertising fact..."
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News-Style Advertising Gets Up To 500% Greater Response Than Image Advertising? Yes, you read that right. It's a proven advertising fact...News-style advertising gets up to 500% greater response than color brochures, business cards, and all other forms of product or image advertising. Do you know why? News style advertising doesn't look like advertising! It looks like news. Very few people read advertising....but a lot of people read news and other stories. This doesn't mean I'm telling you to toss out those good looking (and probably expensive) color brochures and business cards you've had printed up. I'm sure that you may get nice comments about how they look. (Actually, I'm lying. I do want you to throw out all that stuff. Because if you continue to waste money on it, you're never going to get where you want to go!) Anyway, I am simply telling you what will make your phone ring more. Image advertising does get your name and "image" out there. (Although someone still has to explain to me how one can pay bills with "image.") But, it is not the best or fastest way to get Potential clients or prospects to call you! If It Looks Like Advertising, Most People Won't Read It. Unless an ad or commercial gets our attention and interest, we turn the page or hit the remote control zapper and flush it out of our minds! News-style advertising has been proven for decades to get 500% more responses than advertising that looks like advertising!
Let me know what you think about this week’s article. Click on the link below to go to the "BYP Forums", go to “Business & Making Money” and express yourself.
BYP_Forums
About Mateen Ahmeen
Mateen Ahmeen operates a marketing and business opportunity website that provides marketing strategies for small and medium-sized businesses. Before starting his Internet business, he attended an accelerated manufacturing school for Mechanical Engineers and was employed as production control for Government Contracts. He also owned several business including a Hair Salon, a Photography & Concert entertainment business and now author. Mateen holds a certification in Business Computer Application Programs from DBT Technical School.
Contacting Him:
You can contact him by email at: Mateen@getrichgetpaid.com
Or by phone at: (215) 778-5449
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Posted on May 06, 2007 17:07pm.
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