94% Of All Web Sites Don't Generate Enough Money To Even Pay For Themselves Let The BYP Build You A Website That’ll Attract NEW Customers To Your Business Like “Steel To A Magnet”! * View our pricing packages and some sites built for clients by clicking here. So what features should go into a professionally designed web site? For your benefit, here are the TOP 6 Most Important Elements Of Effective, Results Getting Web Design: #1 Your Web Site Content is King! The Internet is a utility for information, not a place of entertainment. Trying to entertain customers with flash intros that people just want to skip, or flash-driven sites that get on your nerves, are usually a waste of money. This doesn’t mean your site needs to be boring. It just needs to be content driven (i.e. information and/or products that your prospects actually want) and not graphic/animation driven. We help you avoid this common trap by building your site so that it displays relevant content and material about your products and services. #2 It Should Be Easy to Use Your visitors should be able to find what they are looking for in your site within three clicks. If not, they are very likely to click off your site as quickly as they clicked on. Text links should be unique (e.g. not look the same as any other text in your web pages) and constant throughout the site. Web site usability is the science of arranging the content of your web site so that it is intuitive and easy for your prospects to navigate. Web usability research proves that you have about 8 seconds from the time a prospect hits your landing page to clearly demonstrate where they are and how they can get to the information they want and more importantly, lead them through the "Educational Process" to your irresistible offer to act now. Most often this aspect is not given the attention it deserves and prospects lose interest after a few seconds or get tired of trying to make sense out of a "creative" navigation system and browse a competitor's web site. Web usability is never an afterthought during our development process and we employ our own usability testing lab to ensure that the web sites we build are designed to engage the prospect and lead them down an intuitive path to take action. #3 Your Site Should Be Easy For Everyone To Find You may have a Good Looking Web Site with a Strong Marketing Messageyet if your prospects can't find you in the search engines then you have what amounts to a very expensive billboard in your backyard. Our Design team uses the latest SEO (Search Engine Optimization) strategies to get you top rankings in the search engines. This includes: Keyword Optimization, properly labeled Titles and Meta Tags, Image Optimization and ALT TAGS, GoogleBot Friendly HTML Tagging, Google SiteMap (beta) Creation, Pay-per-Click analysis and more. #4 It Should Motivate Your Prospective Customers To Action Your site should effectively motivate your prospect to take the next step in your buying process. Whether you want your prospective customers to call you, email you, sign up for a newsletter or even visit your location, your site should clearly and effectively motivate them to take the desired action. #5 Your Site Should Keep Track Of All Your Prospects This may seem like common sense yet many yet many web site owners have absolutely no idea who is actually visiting their site. As a result, they lose out on hundreds or thousands of potential customers. The solution is a lead management system. A lead management system is a very important item you won't find on a poorly developed web site. Suppose you have a prospect that comes to your site and is interested in what you have to say but right at that moment is not in a position to buy? Without a lead management system, there is a very good chance that the prospect will forget about you and at some later date, when they are actually ready to take action, just happen to be browsing a competitor's web site. The lead management system is a powerful way to capture the prospect's email address so that you can follow up with them later. #6 Get It Professionally Designed! You could attempt to do it yourself, yet many do-it-yourself web sites are hard to use and don't look professional. A poorly designed web site will go a long way in telling your prospects that you are a rinky-dink, fly-by-night operation. An agency could easily cost you $10,000 to $20,000 or more. What if you could have a site that looks like it was made by a professional yet you could actually manage it yourself? You could actually save thousands of dollars each year and update your own website anytime that you want! Well the Black Yellow Pages specializes in building web sites that build businesses. Our crack team of experienced web designers can have Your Fortune 500 Caliber Website completed and live in less than three weeks. Visitor auto-responder, feedback forms, customer newsletters, subscriber management, catalogs, a shopping cart, order tracking, business email, your own domain name, website membership, photo albums, maps, and more are among the different features you have to choose from. Most importantly, we’ll design your web site to effectively present your business in the way that it should be. If you are really serious about getting more return for your investment than 94% of the web sites on the Internet right now, you need all of the above elements integrated into your web site. And after all, who would you rather have your time and money invested in? An innovative advertising & marketing company using a system that consistently nets 3 - 10 times the return on your investment or [insert web development company name here]? View our pricing packages and some sites built for clients by clicking here.